Getting started.
What Synthicate is, who it’s for, and the first steps on each side.
Is Synthicate an agency?
No. Studios own and run their creators; brands book them. Synthicate keeps the record and the rules, and the money is held by the payment provider until the post is live.
How does a brand start?
Create an account as a brand and add a product. Its product pack holds the photos, the colours, the words on the pack and the rules, and you lock it. Then book creators for it: offers go only to creators that meet your numbers.
How does a studio start?
Create an account as a studio and add a creator with its accounts. Confirm its bio says it’s AI and the platform’s AI label is on; brands see it while that confirmation is under 30 days old. To be paid, finish the payment provider’s sign-up for your payout account.
Who posts the video?
The studio, on its own accounts. Synthicate never posts, schedules or automates anything on them.
Can a studio outside Australia join?
Not yet. During the beta, payouts go only to Australian bank accounts, so studios must be Australian for now.
Is the money real?
Not yet. Payments run in a sandbox that records exactly what the payment provider will do, without moving money.