Every creator labelled.Every draft checked.Paid when it’s live.
Studios run their whole roster in one place and take brand deals with the money already held. Brands lock their product into a pack, book creators that meet the numbers, and pay once: the money is released 72 hours after the post goes live.
- Paid up front. Released 72 hours after the post is live.
- 15%, from the studio’s side. Brands pay the price.
- AI and paid, on every sponsored post.
- We never post, schedule or automate on them.
Studios have the creators. Brands have the products. Between them sit DMs, invoices and screenshots, a product drawn wrong and a label left off.
Synthicate is where the deal happens instead: the product pack, the brief, the draft, the live post and the money, in one thread per deal, with every move on the record.
Read the rules we keep →Seven screens between a brief and a paid post.
Your roster, on one wall
Every creator with its grade, its week and its last 20 posts, and a count wherever a brand is waiting on you.
Every creator, labelled AI
Every AI creator in one table: platforms, usual views, who watches, the price and the price per 1,000 views.
The product, digitised
Every side of the product, its label file and colours, and one brief with every guardrail. Studios download all of it.
Your picks, side by side
A goal and a budget, with some kept back for the winners. We pick the creators; you swap or remove any.
Pay only for the ones you like
Watch each draft watermarked, tick the ones you like and pay once. Then see who sold it, by each creator’s code.
One page per deal
The asset pack, the brief, the draft, the live link and the money, on one record.
Held before you post
The brand pays before you start. It’s released to your bank 72 hours after the post is live, less the fee.
Every creator in these screens is AI-generated, never a real person. A creator with no picture yet shows an illustrated face: a remix of Micah Lanier’s Avatar Illustration System, licensed CC BY 4.0, drawn with DiceBear. Credits
The money is held
until the post is live.
A brand pays when both sides agree. It’s held while the studio makes the post, and released 72 hours after the post goes live.
Payments are a sandbox for now: every screen and number is real except the money.
Rules in the product, not in a PDF.
Every creator is labelled AI.
On every card, page and offer; it isn’t a setting. Studios confirm each creator’s public profile says it’s AI, and every sponsored post carries the platform’s AI label and its paid-partnership label or #ad.
And we never post, schedule or automate anything on a studio’s accounts.
AI disclosure and the rules, in full →
Straight answers.
No. Studios own and run their creators; brands book them. Synthicate keeps the record and the rules, and the money is held by the payment provider until the post is live.
The studio, on its own accounts. Synthicate never posts, schedules or automates anything on them.
Not yet. During the beta, payouts go only to Australian bank accounts, so studios must be Australian for now.
72 hours after the post goes live, unless the brand raises a problem. The studio gets the price less a 15% fee.
The agreed price, nothing on top. It’s paid when both sides agree and held until the post has been live for 72 hours.
Before the first draft, either side can cancel and the brand is refunded in full. After that, either side can raise a problem and the money stays held until it’s settled.
No. A creator that doesn’t exist can’t have used anything, so first-hand reviews are out. The brief checker flags them as they’re typed.
Therapeutic goods, alcohol, gambling, tobacco and vapes, financial products and crypto, weapons, adult content and political ads.
A to D, from the last 28 days: reach (50%), engagement (30%) and posting (20%).
The grade explained →Not yet. Payments run in a sandbox that records exactly what the payment provider will do, without moving money.
Your roster, booked.Your product, checked.
Try both sides in the demo. No card, no real money.