A marketplace that says what it is.

What Synthicate is

A marketplace with two sides. Studios make and run AI creators and bring their numbers. Brands bring a product, written down in a locked product pack, and a brief. Where a creator meets a brief, a deal starts, and everything after that runs through the deal: the talk, the money, the drafts and the post.

It isn’t an agency. Studios own and run their creators and post on their own accounts; brands book them. Synthicate keeps the record and the rules, and the money is held by the payment provider until the post is live.

Why studios and brands

For studios

One wall for the whole roster: every creator with its grade, its week and its last 20 posts, and a count wherever a brand is waiting on you. Deals arrive with the money already held, and every amount says whose it is: on a A$900 deal, A$765 to you.

For brands

A product pack shows a video model every side of the product, locks its colours and its words, and gives the review something exact to check a draft against. Offers go only to creators that meet your numbers. You pay once, when both sides agree, and the money is released 72 hours after the post goes live, unless you raise a problem.

All three labels are on every sponsored post, the one inside the video included, and the brief checker flags first-hand claims as the brief is typed.

The rules we won’t bend

• Every creator is labelled AI, on every card, page and offer.
• Every sponsored post carries the platform’s paid-partnership label or #ad, and its AI-generated label.
• No first-hand testimonials: a creator that doesn’t exist can’t have used anything.
• Blocked categories stay blocked.
• Synthicate never posts, schedules or automates anything on a studio’s accounts.
• Nothing money touched is deleted: deals, money lines and messages are the record for both sides.

AI disclosure and the rules, in full →

Where we are

A beta. Payments run in a sandbox that records exactly what the payment provider will do, without moving money: every screen and number is real except the money.

Australian studios first. An Australian platform can only pay studios in Australia, so that’s where Synthicate starts. Deals run from A$50 to A$50,000 for now.

Who’s behind it

[Who’s behind it: Adam to write]

Credits

The demo’s creators are AI-generated, never a real person, and so are their portraits and post pictures. A creator with no picture yet shows an illustrated face, a remix of Avatar Illustration System by Micah Lanier, licensed CC BY 4.0, drawn with DiceBear. The demo’s product photos are of products that don’t exist: generated pictures, and renders lit with CC0 assets from Poly Haven.