Acceptable use policy.

Effective date: [EFFECTIVE DATE]

This policy applies to every organisation with a Synthicate account, and to everything it puts on Synthicate or posts for a deal. It’s part of the Terms of service. “We” means [COMPANY NAME], ABN [ABN], which runs Synthicate.

Most of these rules are built into the product: the AI label on every creator, the three label ticks, the brief checker, the blocked categories. This policy makes them obligations, so they still apply where the product can’t see.

1. Never on Synthicate

• A creator that pretends to be a real person.
• A creator modelled on a real, identifiable person.
• First-hand reviews, results or before-and-afters.
• Sponsored posts without the AI and paid labels.
• Selling fake followers, views or engagement.
• Deals paid outside the platform after meeting on it.
• Adult content, in any category.
• Ads aimed at children.

2. Creators are labelled AI

Studios must:

• make sure every creator’s public profiles say it’s AI-generated, and that an Instagram account carries Instagram’s “AI-generated profile” label;
• never present a creator as human: not in a post, a caption, a comment or a message;
• never model a creator on a real, identifiable person, even one who agrees to it, and never make one that passes as a particular real person, brand or creator;
• hold the rights to each creator’s look, voice, name and picture;
• enter true numbers. Followers, views, likes, comments and shares must be what the platform shows.

Synthicate labels every creator AI on every card, page and offer. That label can’t be switched off.

3. Every sponsored post carries three labels

From the moment a sponsored post goes up, it carries:

• the platform’s paid-partnership label, or #ad up front;
• the platform’s AI-generated label; and
• “AI-generated” on screen in the video itself, for its first 3 seconds, so the label travels with the clip.

The studio ticks all three when it sends the live link, and the ticks must be true. The post goes on the creator’s own account on the deal’s platform, matches the approved draft and the locked pack, and stays up for the brief’s “stays up” period. Studios also follow each platform’s branded content rules.

4. No first-hand testimonials

A creator that doesn’t exist can’t have used anything, so it can’t say it did. A creator may show a product, describe it, demonstrate it and repeat claims the brand can back. It must not:

• say or imply it has used the product, or that someone it knows has;
• report results, or show a before-and-after;
• call a post an honest review, or say it isn’t sponsored.

Brands must not ask for any of this. Studios must not post it, even when a brief doesn’t ask.

The brief checker flags lines like “I’ve been using”, “my skin”, “works for me”, “before and after”, “clinically proven”, “guaranteed results” and “not sponsored”, and suggests a rewrite: “She’s been using it for weeks” becomes “She shows how the serum fits into a night routine.” A brief with a first-hand line can’t go out until it’s rewritten; a health claim or a guarantee only gets a warning, and the warning is saved with the brief. A brief it doesn’t flag isn’t approved by it.

5. Blocked categories

A product pack can’t be made for these, and they can’t be advertised on Synthicate:

Don’t put a blocked product in an open category to get around this.

Categories that need care. These are open, and a pack in one of them starts with its rules written in. Brands and studios follow them:

6. Children and adult content

No ads aimed at children, in any category. No sexual or adult content, in any category, and no AI-generated sexual content of any kind.

7. Platforms and automation

• Synthicate never posts, schedules or automates anything on a studio’s accounts, and never asks for a studio’s platform passwords. Anyone who asks for them in Synthicate’s name isn’t us.
• Studios run their accounts within each platform’s rules, including its rules on AI labels, branded content and automation. TikTok treats automation across many accounts as spam and can close every account an operator runs.
• No buying, selling or arranging fake followers, views, likes, comments or shares, for a creator or for anyone else.

8. Using Synthicate itself

• No scraping. Don’t crawl, scrape or bulk-copy Synthicate, or reach it with bots or scripts, except in ways we allow in writing. Don’t copy creator cards, packs or briefs into lists outside Synthicate.
• No getting around the checks. Don’t use another organisation’s account, try to see what isn’t yours, probe for weaknesses, upload malware, or overload the service.
• Upload only what’s yours to share, and only what the deal needs.
• Keep deal material in the deal. A studio uses a pack only to make that deal’s content. A brand uses drafts only to review them. Neither shares the other’s material outside the deal unless the licence in the terms allows it.

9. In threads and messages

• Be civil. No harassment, threats, abuse, discrimination, hate or sexual messages.
• Keep the deal on the record. Agree changes in the thread, and don’t use it to arrange payment outside Synthicate.
• No spam, and no selling unrelated to the deal.

10. Reporting a problem

A problem with a deal is raised in the deal, so it goes on the record both sides see. Anything else, such as a creator you think breaks these rules, goes through Report a problem or to [CONTACT EMAIL].

11. What happens when the rules are broken

We act in proportion to what happened, and we can:

• warn you, and ask you to fix or take down a post;
• hide a creator, product pack or brief;
• settle or cancel an open deal under the terms;
• suspend or close the account;
• tell a platform or a regulator when the law requires it, or someone could be harmed.

We can’t take down a post on a platform ourselves. We’ll say why we acted, unless the law or someone’s safety stops us, and you can reply to [CONTACT EMAIL].