One fee, from the studio’s side.
Brands pay the agreed price, nothing on top. Studios pay 15% of the price, and only when they’re paid.
Who pays what
Worked out
The fee is worked out to the nearest cent, halves rounded up, so the fee and what the studio gets always add up to the price.
Price per 1,000 views
Every price a brand sees comes with what it costs per 1,000 of the creator’s usual views, so creators of very different reach compare on one number. Studios usually price a post at A$3 to A$8 per 1,000 views, about A$4 typical.
The view bonus
On top of the price, a post will earn a bonus for its views, in steps that pay less for each 1,000 as the views grow. The brand will set a cap when it books, held with the price, so its bill never grows on its own. Views past the cap will be paid only if the brand chooses to top up, and whatever the cap held that the views didn’t earn will go back to the brand.
GST
[How GST applies to the price and to the fee: waits for the accountant]
The small print
- Prices are in Australian dollars, from A$50 to A$50,000 a deal for now.
- Studios must be in Australia for now: payouts go only to Australian bank accounts.
- Payments run in a sandbox for now. Every screen and number is real except the money.